Wise is taking a thoughtful approach to men's grooming. Based in Montreal, the company aims to clean up your morning routine by skipping all of the artificial stuff and offering a line of products made from natural, locally-sourced, and cruelty-free ingredients. Botanical ingredients such as Birch Bark, organic glacial marine clay, and eucalyptus extract are found throughout the product line. Packaged in reusable and refillable glass containers, the shampoo, clay pomade, and cream pomade are also available as refills to cut down on the brand's overall environmental impact.