In 1894, John Barbour introduced a line of waxed cotton workwear to withstand the harsh conditions in the English countryside. The fifth-generation family-run business still continues to thrive where it began in South Shields. This issue of Magazine B celebrates the iconic brand's legacy and its dedication to heritage while evolving to appeal to a new generation of customers. The edition will dive into the Barbour's archives and examine its signature jackets, including the Bidale, Viewport, and Border, explore current collaborations, and look toward the future with key members of the company.